Copper stills at The Clydeside Distillery, Glasgow

How The Clydeside Distillery is preparing for Brexit

"The Brexit Support Grant will help us develop marketing materials specific to the China market to allow us to grow visitors." Andrew Morrison, managing director, The Clydeside Distillery

Visiting a whisky distillery is one of the top 20 activities for international tourists to undertake on their trip to Scotland. Among Glasgow’s top 10 visitor attractions is The Clydeside Distillery which opened in 2017 - Glasgow’s first dedicated single malt distillery in over 100 years.

On a prime site, formerly known as The Queen’s Dock, once the beating heart of Glasgow’s shipping industry, The Pump House, with its famous clock tower, is home to The Clydeside’s five-star visitor centre with interactive whisky experience, shop and café.

This year alone, The Clydeside has attracted some 71,000 visitors from far and wide. But what impact will Brexit have on EU visitors and future business?

Securing the Brexit Support Grant will help towards:  

  • Exploring new markets such as China
  • Engaging with Chinese tourists and building relationships
  • Developing specialist marketing materials

What challenges does The Clydeside face with Brexit uncertainty?  

The Clydeside is anticipating a decrease of European visitors of at least 20% due to Brexit, according to the company’s managing director, Andrew Morrison. To counter this loss of European visitors Andrew will be visiting China for a three city visit as part of a Visit Scotland business development mission. 

“The China business development mission gives our business an excellent opportunity to expand our market reach and, through face to face meetings, engage new clients in key Chinese outbound cities,” explained Andrew.

“Brexit would present a fundamental challenge to our tourism offering as the potential of visa and currency fluctuations would potentially limit the ability of The Clydeside to attract tourism from the EU.  

“As such,” he added, “we’re being pushed to work harder to attract and retain tourists from other areas, with China a naturally lucrative source.”

Reasons for applying for the grant 

With 18 months of trading history the business is receiving positive feedback from visitors from all around the world.

The Brexit Support Grant would help the company develop marketing materials specific to the China market.

This will allow it to implement its strategy to grow visitors from this developing market, which will be increasingly important given the uncertainties surrounding Brexit.  

Need funding and advice to help your business with Brexit planning?

Find out what the Brexit Support Grant can do for you. Read our guidance, terms and conditions and get your application started.